![TranslatingDMSpeak](https://www.digipsyche.com/wp-content/uploads/2022/10/IMG_20201126_184009-1140x720.jpg)
Revenue Managers are from Mars, and Digital Marketing Managers from Venus
Here is a cheat sheet for revenue managers. This is what your digital marketing team or agency means when they talk.
Prospecting 🟰 Demand generation
Impressions 🟰 Influencing
Website visits 🟰 Direct guests (potential)
Engagement 🟰 Tentative (guests)
Bounce rate 🟰 Wash
Booking funnel 🟰 Sales process (online)
Conversion rate 🟰 Pricing effectiveness
Conversion window 🟰 Lead time
CPA (Cost per acquisition) 🟰 Distribution cost
Geotargeting 🟰 POS (Point of Sale)
One way to learn something new is to find a way to link it to something you already know.
What would you like to add to this list?
![RevenueforDM](https://www.digipsyche.com/wp-content/uploads/2022/10/IMG_20210405_175127-75x75.jpg)
![Hoteljobsdisapparing](https://www.digipsyche.com/wp-content/uploads/2022/10/20220414_181017-1-75x75.jpg)