About Me

Chetan Patel

Update - 14 November, 2022

I have taken up a new corporate role. Navigate to LinkedIn for details.


I am a digital transformation, marketing and E-Commerce expert with over 20 years of experience in the hospitality and travel industries. My background includes building a technology stack, digital marketing, online distribution, CRM, loyalty programs, mobile app development and rollout, and more.

A keen eye for ever-changing technology and consumer behavior trends has enabled me to quickly retool ongoing practices in order to gain a sustainable competitive advantage for the companies for which I have worked. Over the years, this has included social media, OTA distribution, intent-driven marketing, rich media, mobile transition, brand enhancement, marketing automation, data-driven culture, and personalization at scale.

All of this has enabled me to significantly increase revenue generated through online channels at a fraction of the cost of technology and marketing. I've also enjoyed building a high-performance culture and a motivated team that I admire and love.

Personal interests include travel, technology, and movies, and I believe in personal fulfillment through balance.

Conference Circuit Highlights

Skift Forum Asia 2020

Direct Booking Summit: Asia-Pacific 2019

Digital Travel Summit APAC 2017

HSMAI Revenue, Digital & Distribution Strategy Conference - Bangkok 2017

China Hotel Marketing Conference - 2016

Ad.tech Jakarta 2014

Think Display with Google: Advertiser Case Study

In the News

Early market trends: Southeast Asia’s road to recovery

Why This Is a Seminal Moment for Asia’s Domestic Travel Market

COVID-19 and how Asia-Pacific hoteliers can respond in times of crisis

How to adjust strategies without jeopardizing your future

Shifting Away From The PMS As The Data Warehouse

Google launches hotel search site: "This could undermine OTAs"

Google seems to be taking over the role OTAs play in the guest journey - and doing a better job

Google Quietly Releases Its Hotel Booking Destination With Potentially Huge Implications

Why Travel Marketers Shouldn't Rely On Google To Drive Traffic & Sales

China is the wild west of hotel distribution

5 pillars of ONYX Hospitality Group's localization strategy in China

Game on: OTAs still have the edge but for how long?

Company collaborations: Working with more than just agencies

Travel brands, are you making the most of mobile?

How to maximise potential sales on all channels in real time

A complicated relationship - OTAs and hotels

Is rate parity a necessary evil in the battle for market share?

Tips for Hotels in the OTA-Direct Battle

9 Not-To-Be Ignored Trends For Hotel Distribution In 2014

Case Studies* 

Multi-Channel Funnels to optimize the mix of its digital marketing channels to drive a 44% increase in website sales

eInsight CRM & eNgage success story

ONYX Hospitality Group embarks on a journey of mass personalization

Upselling via CRM at ONYX Hospitality Group

ONYX Hospitality Group Achieves 40% Increase in Conversion Rates with Changes to their Booking Engine

*Most of the things on this page were made possible by my team and partners.