-
Five simple ways to boost your hotel’s OTA revenue
Not ranking, but conversion rate - you don't have to be on page one. Improve your conversion rate regardless of which page you are on. Leverage geographic strengths - for example, Booking excels in Europe and the Middle East, whereas Agoda excels in Asia. Expedia is best positioned to bring in business from the United States. Take advantage of this. Room types by channel - for example, Booking outperforms Agoda in driving higher room category bookings. Expedia falls somewhere in the middle. Make up for the cancellation rate - for example, Booking has the highest cancellation rate of all. More than half of all bookings are canceled. Try to get…
-
Key learnings from managing high-performing teams
Prior to the pandemic, I managed a team of 25 at the corporate level, with close to 50 team members on the ground in 8 countries with a dotted line to me. My corporate team members had an average tenure of nearly 8 years.This is what I discovered:Inspiration: They are inspired because they want to be a part of something bigger than themselves. Our team's goal was to be the best E-Commerce/Digital operation in the hospitality industry across APAC.Expectations: They must be completely clear about their role, goals, and what I expect from them. If things change, they have a say in which direction they go.Safety net: They thrive when…
-
How does Hick’s Law apply to hotel distribution and marketing?
Hick's Law is a simple idea that says that the more choices you present your users with, the longer it will take them to reach a decision. Although I have always struggled with it, I have never stopped advocating for simplicity and fewer options when presenting options for our hotel guests to book. You can also interpret the time scale differently. The longer it takes for your website, booking engine, or app to load, the lower their conversion rates. One more way for hoteliers to look at this law is in the context of wait times in front offices, restaurants, and for guest service requests, as well as the number…
