Social Media Myths Some Hotels Believe In
Social media has become a cornerstone of hotel marketing, but are we always using it wisely? In my years working in hospitality marketing, I’ve noticed some persistent myths that can lead us astray. Let’s take a moment to unpack these misconceptions and get real about what social media can (and can’t) do for our properties.
π”I reach all my followers when I post”
Reality check: On average, only 2-7% of your followers will see your organic posts.
π”Gaining fans and followers should be a key KPI”
Think again: Engagement and your business goals are what truly matters!
π”Social media is all the marketing I need”
Not quite: While important, it’s just one piece of your marketing puzzle.
π”Boosting and advertising always work”
Hold up: While they can increase visibility, results aren’t guaranteed.
π”Social media is a great conversion tool”
Careful now: It’s better for awareness and engagement than direct bookings.
Understanding these realities doesn’t mean we should abandon social media β far from it! Instead, it empowers us to use these platforms more effectively. By setting realistic expectations and integrating social media into a broader marketing strategy, we can leverage its strengths while avoiding common pitfalls.
Have you encountered other myths or misconceptions? Share your thoughts in the comments.