It took us years to realise that just because something is printed doesn’t make it a fact. Today, we are making a similar mistake: assuming that whatever AI spits out is automatically “best practice.” I am seeing more and more hotel social media posts that are clearly AI-generated. They follow a mathematically perfect, trending aesthetic, but completely ignore the hotel’s actual identity. For a marketer or a GM, nothing is more disheartening than watching your unique property get lost in a sea of mass-produced, generic tedium. If you are deploying AI, here are five ways to ensure your brand actually stands out: 👉🏼 1. Be the human in the loop:…