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		<title>Digital Psyche</title>
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		<description><![CDATA[Digital Psyche]]></description>
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			<guid><![CDATA[https://www.digipsyche.com/what-are-the-most-important-review-sites-for-hotels/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/what-are-the-most-important-review-sites-for-hotels/]]></link>
			<title>What are the most important review sites for hotels?</title>
			<pubDate><![CDATA[Tue, 27 Dec 2022 01:33:06 +0000]]></pubDate>
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			<guid><![CDATA[https://www.digipsyche.com/𝗕𝗹𝗶𝗻𝗱-𝗦𝗽𝗼𝘁𝘀-𝗧𝗼𝗽-𝗛𝗼𝘁/]]></guid>
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			<title>Blind Spots! Top Hotel Marketing Mistakes You Might Be Making</title>
			<pubDate><![CDATA[Tue, 23 Jul 2024 08:11:56 +0000]]></pubDate>
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			<guid><![CDATA[https://www.digipsyche.com/social-media-myths-some-hotels-believe-in/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/social-media-myths-some-hotels-believe-in/]]></link>
			<title>Social Media Myths Some Hotels Believe In</title>
			<pubDate><![CDATA[Tue, 23 Jul 2024 08:09:45 +0000]]></pubDate>
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			<guid><![CDATA[https://www.digipsyche.com/𝗦𝘁𝗼𝗽-𝗧𝗵𝗿𝗼𝘄𝗶𝗻𝗴-𝗠𝗼𝗻𝗲/]]></guid>
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			<title>Stop Throwing Money Away! 5 Direct Booking Mistakes Costing You Big</title>
			<pubDate><![CDATA[Tue, 23 Jul 2024 08:09:09 +0000]]></pubDate>
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			<guid><![CDATA[https://www.digipsyche.com/why-do-hotels-make-such-a-big-deal-out-of-one-day-festivals-and-events/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/why-do-hotels-make-such-a-big-deal-out-of-one-day-festivals-and-events/]]></link>
			<title>Why do hotels make such a big deal out of one-day festivals and events?</title>
			<pubDate><![CDATA[Tue, 22 Nov 2022 05:38:48 +0000]]></pubDate>
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			<guid><![CDATA[https://www.digipsyche.com/ten-questions-hotels-need-to-ask-to-tackle-the-china-as-a-source-market/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/ten-questions-hotels-need-to-ask-to-tackle-the-china-as-a-source-market/]]></link>
			<title>Ten questions hotels need to ask  to tackle China as a source market</title>
			<pubDate><![CDATA[Tue, 10 Jan 2023 02:04:53 +0000]]></pubDate>
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			<title>Contact</title>
			<pubDate><![CDATA[Thu, 29 Dec 2022 04:40:36 +0000]]></pubDate>
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			<guid><![CDATA[https://www.digipsyche.com/the-top-pitfalls-that-hotels-must-avoid-in-2023/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/the-top-pitfalls-that-hotels-must-avoid-in-2023/]]></link>
			<title>The top pitfalls that hotels must avoid in 2023</title>
			<pubDate><![CDATA[Thu, 05 Jan 2023 01:55:35 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://www.digipsyche.com/recipe-for-disaster-why-standardising-marketing-can-spoil-your-hotels-success/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/recipe-for-disaster-why-standardising-marketing-can-spoil-your-hotels-success/]]></link>
			<title>Recipe for Disaster? Why Standardising Marketing Can Spoil Your Hotel&#8217;s Success</title>
			<pubDate><![CDATA[Mon, 22 Jul 2024 02:22:24 +0000]]></pubDate>
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			<guid><![CDATA[https://www.digipsyche.com/war-and-hospitality-why-great-hotels-share-similarities-but-struggle-in-unique-ways/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/war-and-hospitality-why-great-hotels-share-similarities-but-struggle-in-unique-ways/]]></link>
			<title>War and Hospitality: Why Great Hotels Share Similarities (But Struggle in Unique Ways)</title>
			<pubDate><![CDATA[Mon, 22 Jul 2024 02:22:07 +0000]]></pubDate>
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			<guid><![CDATA[https://www.digipsyche.com/the-five-levels-hotels-need-to-climb-to-master-crm/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/the-five-levels-hotels-need-to-climb-to-master-crm/]]></link>
			<title>The Five Levels Hotels Need to Climb to Master CRM!</title>
			<pubDate><![CDATA[Mon, 22 Jul 2024 02:15:42 +0000]]></pubDate>
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			<guid><![CDATA[https://www.digipsyche.com/rethinking-everything-what-think-again-taught-me-about-hospitality-leadership/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/rethinking-everything-what-think-again-taught-me-about-hospitality-leadership/]]></link>
			<title>Rethinking Everything: What &#8216;Think Again&#8217; Taught Me About Hospitality Leadership</title>
			<pubDate><![CDATA[Mon, 22 Jul 2024 01:57:24 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://www.digipsyche.com/is-hospitality-a-lousy-employer/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/is-hospitality-a-lousy-employer/]]></link>
			<title>Is hospitality a lousy employer?</title>
			<pubDate><![CDATA[Mon, 20 Feb 2023 21:59:11 +0000]]></pubDate>
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			<title>About Me</title>
			<pubDate><![CDATA[Wed, 16 Nov 2022 08:19:22 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://www.digipsyche.com/five-hotel-jobs-mostly-commercial-that-will-disappear-in-the-next-five-years/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/five-hotel-jobs-mostly-commercial-that-will-disappear-in-the-next-five-years/]]></link>
			<title>Five hotel jobs (mostly commercial) that will disappear in the next five years</title>
			<pubDate><![CDATA[Wed, 26 Oct 2022 04:11:17 +0000]]></pubDate>
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			<guid><![CDATA[https://www.digipsyche.com/mastering-hotel-marketing-a-new-gms-guide-to-commercial-success/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/mastering-hotel-marketing-a-new-gms-guide-to-commercial-success/]]></link>
			<title>Mastering Hotel Marketing: A New GM&#8217;s Guide to Commercial Success</title>
			<pubDate><![CDATA[Mon, 19 Aug 2024 08:53:14 +0000]]></pubDate>
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			<guid><![CDATA[https://www.digipsyche.com/𝗪𝗵𝗮𝘁-𝗿𝗲𝘃𝗲𝗻𝘂𝗲-𝗺𝗮𝗻𝗮𝗴/]]></guid>
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			<title>What revenue managers (often) get wrong about hotel marketing?</title>
			<pubDate><![CDATA[Tue, 23 Jul 2024 08:12:59 +0000]]></pubDate>
		</item>
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			<guid><![CDATA[https://www.digipsyche.com/what-distinguishes-top-revenue-managers/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/what-distinguishes-top-revenue-managers/]]></link>
			<title>What distinguishes top revenue managers?</title>
			<pubDate><![CDATA[Wed, 19 Oct 2022 02:44:05 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.digipsyche.com/what-characteristics-do-the-best-social-media-managers-share/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/what-characteristics-do-the-best-social-media-managers-share/]]></link>
			<title>What Characteristics do the Best Social Media Managers Share?</title>
			<pubDate><![CDATA[Wed, 02 Nov 2022 03:51:52 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.digipsyche.com/the-growing-disparity-between-guest-experiences-at-home-and-in-hotels/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/the-growing-disparity-between-guest-experiences-at-home-and-in-hotels/]]></link>
			<title>The Growing Disparity between Guest experiences at Home and in Hotels</title>
			<pubDate><![CDATA[Tue, 25 Oct 2022 02:53:00 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.digipsyche.com/rate-reduction-is-not-always-a-bad-idea-please-hear-me-out/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/rate-reduction-is-not-always-a-bad-idea-please-hear-me-out/]]></link>
			<title>Rate reduction is not always a bad idea. Please hear me out.</title>
			<pubDate><![CDATA[Tue, 18 Oct 2022 02:15:41 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.digipsyche.com/four-unconventional-strategies-to-boost-your-revpar/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/four-unconventional-strategies-to-boost-your-revpar/]]></link>
			<title>Four unconventional strategies to boost your RevPAR</title>
			<pubDate><![CDATA[Tue, 08 Nov 2022 03:53:12 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.digipsyche.com/five-mistakes-hotels-make-with-competitive-set/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/five-mistakes-hotels-make-with-competitive-set/]]></link>
			<title>Five Mistakes Hotels Make with Competitive Set</title>
			<pubDate><![CDATA[Tue, 01 Nov 2022 04:36:16 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.digipsyche.com/revenue-managers-are-from-mars-and-digital-marketing-managers-from-venus/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/revenue-managers-are-from-mars-and-digital-marketing-managers-from-venus/]]></link>
			<title>Revenue Managers are from Mars, and Digital Marketing Managers from Venus</title>
			<pubDate><![CDATA[Thu, 27 Oct 2022 11:58:00 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.digipsyche.com/how-messy-is-your-hotels-distribution-strategy/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/how-messy-is-your-hotels-distribution-strategy/]]></link>
			<title>How messy is your hotel’s distribution strategy?</title>
			<pubDate><![CDATA[Thu, 20 Oct 2022 02:19:56 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.digipsyche.com/top-ten-questions-to-ask-your-ota-market-manager/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/top-ten-questions-to-ask-your-ota-market-manager/]]></link>
			<title>Top ten questions to ask your OTA market manager</title>
			<pubDate><![CDATA[Thu, 10 Nov 2022 03:02:08 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.digipsyche.com/dont-publish-anything-until-youve-answered-these-questions/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/dont-publish-anything-until-youve-answered-these-questions/]]></link>
			<title>Don&#039;t post anything until you&#039;ve answered these questions</title>
			<pubDate><![CDATA[Thu, 03 Nov 2022 07:05:28 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.digipsyche.com/steal-this-hotel-marketing-content-framework/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/steal-this-hotel-marketing-content-framework/]]></link>
			<title>Steal this Hotel Marketing Content Framework</title>
			<pubDate><![CDATA[Thu, 03 Nov 2022 03:58:55 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.digipsyche.com/guest-messaging-is-the-new-review-response/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/guest-messaging-is-the-new-review-response/]]></link>
			<title>Guest Messaging is the New Review Response</title>
			<pubDate><![CDATA[Mon, 24 Oct 2022 02:17:52 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.digipsyche.com/digital-marketing-managers-are-from-venus-and-revenue-managers-from-mars/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/digital-marketing-managers-are-from-venus-and-revenue-managers-from-mars/]]></link>
			<title>Digital Marketing Managers are from Venus, and  Revenue Managers from Mars</title>
			<pubDate><![CDATA[Fri, 28 Oct 2022 02:23:58 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.digipsyche.com/obsession-not-aspiration-drives-the-direct-booking-strategy-which-one-is-yours/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/obsession-not-aspiration-drives-the-direct-booking-strategy-which-one-is-yours/]]></link>
			<title>Obsession, not aspiration, drives direct bookings. Which one is yours?</title>
			<pubDate><![CDATA[Fri, 21 Oct 2022 03:34:24 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.digipsyche.com/five-simple-ways-to-boost-your-hotels-ota-revenue/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/five-simple-ways-to-boost-your-hotels-ota-revenue/]]></link>
			<title>Five simple ways to boost your hotel&#8217;s OTA revenue</title>
			<pubDate><![CDATA[Mon, 17 Oct 2022 08:25:56 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.digipsyche.com/gms-revenue-leaders-here-are-some-key-questions-to-ask-your-distribution-e-commerce-manager/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/gms-revenue-leaders-here-are-some-key-questions-to-ask-your-distribution-e-commerce-manager/]]></link>
			<title>GMs/Revenue leaders, here are some key questions to ask your Distribution/E-Commerce Manager.</title>
			<pubDate><![CDATA[Mon, 17 Oct 2022 08:22:02 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.digipsyche.com/are-we-still-talking-about-rate-parity-in-2022/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/are-we-still-talking-about-rate-parity-in-2022/]]></link>
			<title>Are We Still Talking about Rate Parity in 2022?</title>
			<pubDate><![CDATA[Tue, 27 Sep 2022 01:54:41 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.digipsyche.com/hotels-what-is-your-online-identity/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/hotels-what-is-your-online-identity/]]></link>
			<title>Hotels—what is your online identity?</title>
			<pubDate><![CDATA[Sat, 24 Sep 2022 00:50:34 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.digipsyche.com/how-do-you-deal-with-third-party-rates-on-otas/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/how-do-you-deal-with-third-party-rates-on-otas/]]></link>
			<title>How do you deal with third-party rates on OTAs?</title>
			<pubDate><![CDATA[Mon, 17 Oct 2022 08:14:36 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.digipsyche.com/does-your-hotel-need-an-app/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/does-your-hotel-need-an-app/]]></link>
			<title>Does your hotel need an app?</title>
			<pubDate><![CDATA[Tue, 27 Sep 2022 02:16:43 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.digipsyche.com/five-times-promotions-on-otas-are-working-against-your-property/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/five-times-promotions-on-otas-are-working-against-your-property/]]></link>
			<title>Five times, promotions on OTAs are working against your property</title>
			<pubDate><![CDATA[Mon, 17 Oct 2022 08:10:11 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.digipsyche.com/𝗧𝗵𝗲-𝘁𝗲𝗻-𝘁𝗵𝗶𝗻𝗴𝘀-𝗜-𝘄𝗶𝗹/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/𝗧𝗵𝗲-𝘁𝗲𝗻-𝘁𝗵𝗶𝗻𝗴𝘀-𝗜-𝘄𝗶𝗹/]]></link>
			<title>The ten things I will never understand about hotel budget practices</title>
			<pubDate><![CDATA[Mon, 17 Oct 2022 08:05:55 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.digipsyche.com/𝗪𝗵𝗮𝘁-𝗱𝗼-𝘁𝗵𝗲-𝗯𝗲𝘀𝘁-𝗘-𝗖𝗼/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/𝗪𝗵𝗮𝘁-𝗱𝗼-𝘁𝗵𝗲-𝗯𝗲𝘀𝘁-𝗘-𝗖𝗼/]]></link>
			<title>What do the best E-Commerce/Distribution Managers have in common?</title>
			<pubDate><![CDATA[Mon, 17 Oct 2022 08:04:42 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.digipsyche.com/𝗞𝗲𝘆-𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴𝘀-𝗳𝗿𝗼𝗺/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/𝗞𝗲𝘆-𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴𝘀-𝗳𝗿𝗼𝗺/]]></link>
			<title>Key learnings from managing high-performing teams</title>
			<pubDate><![CDATA[Mon, 17 Oct 2022 08:01:35 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.digipsyche.com/how-does-hicks-law-apply-to-hotel-distribution-and-marketing/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/how-does-hicks-law-apply-to-hotel-distribution-and-marketing/]]></link>
			<title>How does Hick’s Law apply to hotel distribution and marketing?</title>
			<pubDate><![CDATA[Mon, 17 Oct 2022 02:42:30 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.digipsyche.com/ten-things-the-digital-marketing-team-agency-wishes-hotels-knew/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/ten-things-the-digital-marketing-team-agency-wishes-hotels-knew/]]></link>
			<title>Ten things their digital marketing team/agency wishes hotels knew</title>
			<pubDate><![CDATA[Mon, 03 Oct 2022 07:34:55 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.digipsyche.com/my-digital-detox-journey-part-1/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/my-digital-detox-journey-part-1/]]></link>
			<title>My Digital Detox Journey-Part 1</title>
			<pubDate><![CDATA[Fri, 23 Sep 2022 03:23:34 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.digipsyche.com/hospitalitys-fear-of-missing-out-fomo-culture/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/hospitalitys-fear-of-missing-out-fomo-culture/]]></link>
			<title>Hospitality&#8217;s Fear of Missing Out (FOMO) Culture</title>
			<pubDate><![CDATA[Fri, 23 Sep 2022 03:14:23 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.digipsyche.com/hotel-distribution-as-simple-or-complex-as-you-make-it/]]></guid>
			<link><![CDATA[https://www.digipsyche.com/hotel-distribution-as-simple-or-complex-as-you-make-it/]]></link>
			<title>Hotel Distribution: As Simple or Complex as you Make it</title>
			<pubDate><![CDATA[Fri, 23 Sep 2022 03:12:13 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.digipsyche.com/hotels-do-you-have-the-right-commercial-team-structure-post-pandemic/]]></guid>
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			<guid><![CDATA[https://www.digipsyche.com/is-the-direct-booking-strategy-still-worth-pursuing/]]></guid>
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